6 Ways that Uniqlo can encourage story telling:
- Focusing on Furoshiki wraps, explain how to do it and encouraging people to post their Furoshiki creations
- Sending in personal photos of Uniqlo styling
- Customers could design the graphics for a Uniqlo key chain with red, white, and black. Then people could vote on their favorite and that would be produced
- Incorporating a hashtag in the design of shirt which would make an interesting graphic while advertising Uniqlo
- Allowing users to design mannequins on their website in an interesting way on a flash website. The winner would be able to style the mannequins in the store
- Photobooth in the store that will upload to a large wall of screens in the store
We decided expand on the first one, encouraging users to wrap packages and presents in the style of furoshiki. This is a fun, eco-friendly way of wrapping gifts or packages which a Pinterest audience would love. Users could also take photos or videos of their furoshiki creations and use the #uniqlo to make it searchable.
Lou demonstrated a Furoshiki wrap and posted it in on Instagram. Here is her creation:
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